Creating Corporate Relationships Through Floristry
Over six years we've learned that successful corporate gifting isn't about flawless bouquets—it's about grasping the delicate craft of professional relationships and the timing that matters most.
How We Solved the Corporate Gifting Puzzle
In 2019, a recurring concern from business clients stood out: "Beautiful flowers, but they arrive after the meeting." That moment made us realize we weren’t merely arranging blooms—we were coordinating moments that can influence professional relationships.
The Timing Breakthrough We Discovered
Our breakthrough happened when a worried client in 2023 needed arrangements delivered three hours earlier to match a crucial investor meeting. Rather than saying “impossible,” we developed what we now call "flex-timing"— florals that look impeccable whether they arrive at 9 AM or 2 PM.
"Now we design arrangements with multiple 'peak moments' throughout the day, so your flowers never look like they're waiting."
Our Problem-Solving Process
We developed this approach after seeing too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned the hard way when a client's congratulatory arrangement arrived during a difficult restructuring announcement. Now we ask questions florists usually skip: What’s happening in your business right now? What mood are you aiming for?
Recent example: A client wanted to celebrate a partnership but mentioned their partner company was dealing with a family tragedy. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, a completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that no one can maintain become awkward within days. We learned to design for real office environments—air conditioning, changing light, busy receptionists who might forget to water.
Our "office-hardy" selections include flowers that dry gracefully rather than wilt dramatically, and arrangements that look intentional even after a busy week.
The Follow-Through Innovation
We found the real impact happens after delivery. A client noted visitors were still asking about their flowers weeks later, looking fresh. That's when we realized we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Behind the Process
We’re not your typical florists, and that’s part of why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not just decoration.
Alex Rivera
Lead Design Curator
Former hospitality manager who consistently noticed how flowers shaped guest experiences in high-end hotels. Alex brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jordan Malik
Client Relations Director
Began in business consulting before realizing that successful partnerships hinge on thoughtful gestures that many companies miss. Jordan specializes in timing, cultural nuances, and the subtle art of building business relationships through meaningful gifts.
